PROBLEM: It's been 55 years since the Museo Nacional de Antropología logo has been redesigned. The previous logo is outdated and tangent. It is time for a new logo to be showcased. The goal is to not lose its roots, but remain true to Mexico's culture and ancient history.
CONCEPT: In Mexico City, it hosts the world’s biggest collection of the ancient Mexican art. A place that mentors all generations seeking their cultural roots. Pride, respect, and value are the core essentials for the new identity of the museum.