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Color Scheme

The green and blue color schemes used for California Academy of Scienes reflects life, renewal, nature, and energy. It is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. CAS mission statement is at the forefront of efforts to understand two of the most important topics of our time: the nature and sustainability of life on Earth. It's home to more than 100 world-class scientists, state-of-the-art facilities, and a collection of nearly 46 million scientific specimens—one of the largest and most diverse in the world.

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California Academy of Sciences: Typeface

Avenir Medium / Light
California Academy of Sciences

Research. Plan. Execute. Creative thinking involves problem solving. The difference between creative thinking, logical, or practical thinking is that you often look at the problem from an unorthodox perspective and your thoughts are less structured.
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  • Hershey

  • Mindflight