Problem

Coachella fans struggle to keep up with their favorite artists. The current app crashes, and it is difficult for users to access the line-up, and artists. Users want to have the flexibility to set their own times on their mobile devices.

Solution

To create a mobile app that will allow users to view artists, line-up, set times, check-in, livestreamed events, and view current fashion trends. The goal is to help music fans to stay up to date with times, and for everyone to have a remarkable experience at Coachella.

Concept: Oasis

Oasis. Coachella is heaven on earth, it is a place to take a breath from life, responsibilities, and to escape from reality. To enjoy being surrounded by others who love music, art, and fashion. It is a place full of energy and creativity.

mindflightmockups

Coachella: Color Scheme

The colors used are dark purple and blue in different opacities. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. A combination of both colors reflects the essence of Coachella.

  • RGB

    HEX: #4C5973

  • RGB

    HEX: #AECCF2

  • RGB

    HEX: #D9755D

Sketches

Focusing on a grid that provides foundation and balance for the user and works with other key design principles. The goal is to ensure that the content is easy to understand and to highlight specific areas of hierarchy in every layout.

mindflightwireframes

Prototype

Using Adobe Experience Design CC to create the prototype for Coachella.

Coachella Creative Process

Research. Plan. Execute. Creative thinking involves problem solving. The difference between creative thinking, logical, or practical thinking is that you often look at the problem from an unorthodox perspective and your thoughts are less structured.
Check out the creative process for the Coachella app.

View Case Study
  • Mind Flight

  • Soumaya