Design to Attract

Have you ever wondered what color is? Why the colors we see are related to the period of motion and the frequency of waves? Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them. The goal is to create a series of posters to educate the viewer about the color spectrum.


What is Color? Typeface

As the primary text design in the Freight series, Freight Text offers a variety of degrees of emphasis, from the spare, bony Light to the beefy Black.
What is Color?

Research. Plan. Execute. Creative thinking involves problem solving. The difference between creative thinking, logical, or practical thinking is that you often look at the problem from an unorthodox perspective and your thoughts are less structured.
Check out What is Color poster series!

View Poster Series
  • Soumaya

  • Airtone