Neutral colors are used in the annual report to emphasize Hershey's products. The concept of the annual report is conventional, dependable, and practical. The neutral colors used in the design reflects maturity and responsibility which ties to Hershey's vision. "Continuing Milton Hershey’s legacy of commitment to consumers, community, and children. We provide high-quality Hershey's products while conducting our business in a socially responsible and environmentally sustainable manner."