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Color Scheme

Neutral colors are used in the annual report to emphasize Hershey's products. The concept of the annual report is conventional, dependable, and practical. The neutral colors used in the design reflects maturity and responsibility which ties to Hershey's vision. "Continuing Milton Hershey’s legacy of commitment to consumers, community, and children. We provide high-quality Hershey's products while conducting our business in a socially responsible and environmentally sustainable manner."

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Hershey Annual Report: Typeface

A typeface created by Paul D. Hunt for Adobe Systems. It is very clean and easy to ready for paragraphs, headings, and to use for corporate design.
Hershey Annual Report

Research. Plan. Execute. Creative thinking involves problem solving. The difference between creative thinking, logical, or practical thinking is that you often look at the problem from an unorthodox perspective and your thoughts are less structured.
Check out the annual report prototype!

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