Problem

Public experience is limited in Mexico City. Those with higher income have access to European exhibits, which are not open to the public. Museo Soumaya shows European artwork, but people are not aware that it is free. The current website is difficult to navigate, which doesn't allow users to understand what the museum offers.

Solution

To redesign Museo Soumaya's website by adding a new navigation such as exhibitions, collections, donations, events, academic programs, and services pages to help promote the museum. The goal is to highlight the art exhibits, major events, and activities that are free to the public.

Logo Design Concept

Non-traditional Mexico. The museum contains the world's largest collection of European artwork from artists Van Gogh, Matisse, Dali, and more. It is the only free museum in Mexico City that has a collection of 66,000 pieces from Europe.

logo

Color Scheme

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi.

  • RGB

    RGB: #2f2f2f

  • RGB

    RGB: #8dccaf

Creative Process

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Museo Soumaya Creative Process

Research. Plan. Execute. Creative thinking involves problem solving. The difference between creative thinking, logical, or practical thinking is that you often look at the problem from an unorthodox perspective and your thoughts are less structured.
Check out the redesign of the Museo Soumaya website.

View Museo Soumaya Website
Download Creative Process
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  • What is Color?